// OFFER CLARITY SCORER

Your offer is the bottleneck.
Score it.

Paste your homepage hero, sales page lede, or pitch tagline. Get a 0-100 score across 5 conversion dimensions, with 3 specific rewrites that fix the weakest parts. No AI lag, no signup, runs in your browser.

Specificity · Audience Fit · Outcome · Urgency · Uniqueness

Paste offer statement10-300 words: hero, lede, or pitch tagline

Audience

Pricing context

// Paste your offer above to score it

Pro

3 AI-rewritten offer variants tuned for your audience — $9 one-time

Get three full hero rewrites engineered against your exact audience and pricing tier. Each variant tests a different conversion angle (outcome-led, scarcity-led, identity-led) so you can A/B in your next sprint.

// 01

Paste

Drop your homepage hero, sales page opener, or 30-second pitch. Anything 10-300 words.

// 02

Score

5 dimensions, 0-10 each, plus an overall 0-100. Heuristic engine — fully auditable, no black-box AI.

// 03

Sharpen

Get 3 specific issues with quoted text and sharper alternatives. Rewrite, repaste, score again.

// Common questions

What's actually being scored here?

Five dimensions known to predict offer-page conversion: specificity (concrete numbers/timeframes), audience fit (does it talk to the right buyer), outcome clarity (what changes for the user), urgency logic (credible reason-why-now or none), and uniqueness (does it escape the cliché sea). Each scored 0-10, totals to 0-100.

Is this AI-generated scoring?

No. It's a deterministic heuristic engine running in your browser. Same input always produces the same score. The Pro tier ($9) layers AI on top to generate full rewrites tuned for your audience.

Why are my favorite phrases penalized?

"AI-powered", "next-gen", "revolutionary", "best-in-class", "platform that..." — these phrases appear in roughly every SaaS hero on earth. Buyers' eyes glaze. The penalty pushes you toward language only you can credibly say.

Does this replace conversion testing?

No — it removes the obviously bad first drafts before you waste real traffic on them. Score, sharpen, then test the top 2-3 versions live. The heuristics encode patterns from thousands of high-converting hero blocks.

What does the data do? Where does it go?

Nowhere. Scoring is 100% client-side — your offer text never leaves the browser. Email capture is opt-in only.

Want the Hero Block Library?

22 deconstructed hero blocks from companies converting at 6%+ (Linear, Stripe, Superhuman, Cal.com, Vercel, etc.) — what each one's doing, why it works, what to copy. Free, one email.

// got it · check your inbox to confirm

100% client-side — your offer text never leaves your browser. Heuristics encode patterns from high-converting hero blocks; not a substitute for live conversion testing.
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